Addie Johnson

Apr 8, 2019

8 min read

Bike Safety UX Research Case Study: LYTE

Fighting for bike safety is no walk in the park.

Will bike for breakfast sandwiches
Talking to bikers and trying out bikes
Compiling survey responses and spreadsheets
Studying different types of lights & how many people use them
  • Every bicycle ridden between sunset and sunrise must have at least one white headlamp with the light being visible at least 500 feet to the front. The bicycle must have a red reflector on the rear visible at least 600 feet to the rear. On roads posted with speed limit of 35 mph or greater, the bicyclist must additionally be equipped with at least one red tail light visible from 500 feet to the rear. Taillights may be steady or blinking, are allowed under all conditions, and may be attached to the cycle or rider.

User Stories

Proposed Solution

3-D Rendering of our proposed solution: Lyte
  1. The LED light system covers the entire bike frame, which will improve biker visibility to the entire road environment, drivers, pedestrians, and other bikers.
  2. In one of our interviews with a bike mechanic, we learned that drivers inherently look for headlights, and because bike lights are not quite as bright, there could be a higher probability of a driver not seeing a bike. Our light system will cover the back of the seat stays (the back bars of the bike that connect the top tube and the rear cassette,) which is important because it will simulate car tail lights.
  3. In our research, we found that the ability to personalize a light system to match specific preferences would be highly valued by customers as there is such a high premium placed on product personality. This, along with the GPS tracking functionality, will be fully integrated with the companion app.

Research and Iterations of Digital App

One example of inspiration: Fitbit’s circular motif
Initial color variations and ideas

Final App Interface

Final Interface
Home and onboarding screens. We focused on keeping the initial parts simple and visual to make it easy to utilize for someone about to get on a bike.
We integrated Google Maps in order to streamline the rider’s experience so that one would not need to open two programs at once. Users can customize how long they want their bike lights to be on, as well as set reminders to turn their lights on at a certain time of day.
Further customization of the Lyte itself so bikers can specify their preferred lighting style. The right screen shows a loading screen that will pop up that visualizes important laws that bikers may not know.

Challenges

Conclusion